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This is a free event

Ageism Awareness Day 2024 - 'End Ageism in Advertising'

Ever noticed the mis- and non-representation of older people in advertising?  The way people are shown in advertising has a powerful effect on how society sees and behaves towards them. Progress has been made in how women, LGBTQI+ communities and those living with disabilities are now represented on screens and billboards. Still much to do, but we are seeing some change.

Little, however, has changed in how older people appear and, crucially, don’t appear in mainstream advertising. Lazy stereotypes of forgetful, grumpy, doddery old folks holding up traffic and being baffled by technology are everyday ad fodder. When they’re not being stereotyped or the butt of jokes, older people are often totally excluded from campaigns - even from places they naturally inhabit such as shops, parks and pubs. By doing so, not only are brands irritating and alienating millions of potential customers, they are unwittingly contributing to millions of older people feeling excluded, unwanted, invisible and seeing their lives being of lesser value.

• Hear from leading experts about the prevalence and impact of ageism in advertising.
  
  
• Learn how we can all play our part to end ageism in advertising.

Moderated by:

Chair of EveryAGE Counts, Robert Tickner AO
The session will be moderated by Robert Tickner AO. Robert is Australia’s longest-serving Minister for Aboriginal and Torres Strait Islander Affairs, former CEO of Australian Red Cross and former Councillor on Sydney City Council including a brief period as Acting Lord Mayor. Robert was Acting Under Secretary General of the International Red Cross and Red Crescent Federation on two occasions. He is the author of two books, one of which was the story of his reunion with his birth family as an adopted person.

Hear from our speakers:  

Jane Caro AM
Jane is a Walkley Award winning journalist, author, novelist & social commentator. She appears regularly on Today Extra, and ABC radio Western Plains. She writes a regular column for Sunday Life and her work often appears in The Saturday Paper. She has written 13 books. Her latest novel, The Mother, is a bestseller. She’s writing another (best seller, she hopes).

Robert Fitzgerald AM
Mr Fitzgerald is a highly respected lawyer, human rights and social justice advocate, and a leading figure in the anti-discrimination space. He has been the NSW Ageing and Disability Commissioner since 2019 and was previously an Australian Productivity Commissioner, NSW Community and Disability Services Commissioner, and Deputy Ombudsman. He served as Commissioner on the Royal Commission into Institutional Responses to Child Sexual Abuse and was the Chair of the Australian Charities and Not-for-Profits Commission Advisory Board. He has served on NGO boards for over 40 years.

Ashton Applewhite
An internationally recognized expert on ageism, Ashton is the author of This Chair Rocks: A Manifesto Against Ageism and a co-founder of the Old School Hub. She speaks widely at venues that have included the United Nations and the TED mainstage, and is at the forefront of the emerging movement to raise awareness of ageism and make age a criterion for diversity. In 2022 the United Nations named Ashton one of the Healthy Aging 50: fifty leaders transforming the world to be a better place to grow older.

You may recognise some of the speakers as some were keynotes at AAG National Conferences.